Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing domain. E...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Vilnius Gediminas Technical University
2020-11-01
|
| Serie: | Business: Theory and Practice |
| Soggetti: | |
| Accesso online: | https://journals.vgtu.lt/index.php/BTP/article/view/12149 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|