Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing domain. E...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Vilnius Gediminas Technical University
2020-11-01
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| Серии: | Business: Theory and Practice |
| Предметы: | |
| Online-ссылка: | https://journals.vgtu.lt/index.php/BTP/article/view/12149 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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