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DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that...

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Principais autores: I Gede Rihayana, Putu Pradiva Putra Salain, Nyoman Resa Adhika
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Ciputra Surabaya 2019-09-01
Serier:Review of Management and Entrepreneurship
Fag:
Entrepreneurial orientation
customer relationship marketing
marketing capabilities
marketing performance
Online adgang:https://journal.uc.ac.id/index.php/rome/article/view/955
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