DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

The research on the integration of entrepreneurial orientation and customer relationship marketing in building and strengthening marketing capabilities to achieve marketing success in the endek and embroidered woven fabric handicraft industry in Denpasar City was carried out in all businesses that...

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Detaylı Bibliyografya
Asıl Yazarlar:	I Gede Rihayana, Putu Pradiva Putra Salain, Nyoman Resa Adhika
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	Universitas Ciputra Surabaya 2019-09-01
Seri Bilgileri:	Review of Management and Entrepreneurship
Konular:	Entrepreneurial orientation customer relationship marketing marketing capabilities marketing performance
Online Erişim:	https://journal.uc.ac.id/index.php/rome/article/view/955
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

DETERMINING FACTORS FOR MARKETING SUCCESS IN ENDEK AND EMBROIDERED TEXTILE INDUSTRY THROUGH THE INTEGRATION OF ENTREPRENEURSHIP ORIENTATION AND CUSTOMER RELATIONSHIP MARKETING IN MARKETING CAPABILITIES

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