Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises

Nowadays, different businesses have to take various marketing strategies in order to get access to customers. Accordingly, evaluating the effectiveness of marketing activities has gained an utmost importance to ensure that the adapted measures are efficient. In this paper the effectiveness of market...

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Hlavní autoři:	Zahra Mohammadi, Majid Esmaeilpour, Fakhreieh Hamidianpure
Médium:	Artigo
Jazyk:	Persa
Vydáno:	Yazd University 2020-08-01
Edice:	کاوش‌های مدیریت بازرگانی
Témata:	entrepreneurship market orientation marketing capabilities marketing effectiveness
On-line přístup:	http://bar.yazd.ac.ir/article_1951_5d1ea2daceb79a74802d4b9112b450fc.pdf
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