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The Impact of Entrepreneurial Orientation, Market Orientation and Dynamic Capabilities on Firms’ Performance in Wine Tourism

This research examines the impact of Entrepreneurial Orientation and Market Orientation on Dynamic Capabilities and investigates how these capabilities influence Firm Performance in the wine tourism industry. Drawing on the Dynamic Capabilities View, the research addresses a gap in the literature by...

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Principais autores: Maria Savvinopoulou, Naoum Mylonas
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2026-04-01
coleção:Tourism and Hospitality
Assuntos:
wine tourism
dynamic capabilities
firm performance
entrepreneurship
entrepreneurial orientation
market orientation
Acesso em linha:https://www.mdpi.com/2673-5768/7/4/109
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