Digital marketing and small and medium-sized enterprises’ business performance in emerging markets
Purpose – This study aims to investigate the comprehensive conceptualization how digital marketing and its adoption increase the productivity of small and medium-sized enterprises (SMEs), as well as the impact of technological orientation, customer relationship management and digital marketing on SM...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2024-09-01
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| Serie: | Asia Pacific Journal of Innovation and Entrepreneurship |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/APJIE-07-2022-0069/full/pdf |
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