Digital marketing and small and medium-sized enterprises’ business performance in emerging markets

Purpose – This study aims to investigate the comprehensive conceptualization how digital marketing and its adoption increase the productivity of small and medium-sized enterprises (SMEs), as well as the impact of technological orientation, customer relationship management and digital marketing on SM...

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Autores principales:	Wisdom Apedo Deku, Jiuhe Wang, Alexander Kofi Preko
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Emerald Publishing 2024-09-01
Colección:	Asia Pacific Journal of Innovation and Entrepreneurship
Materias:	Emerging markets Digital marketing technologies SMEs’ business performance Customer relationship management
Acceso en línea:	https://www.emerald.com/insight/content/doi/10.1108/APJIE-07-2022-0069/full/pdf
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