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Relationship Marketing Stage of Development in Romanian Banking Industry

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted...

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Principais autores: Alina Filip, Diana Maria Vrânceanu, Bogdan Georgescu, Daniela Elena Marinescu
Format: Artigo
Sprog:Inglês
Udgivet: Editura ASE 2016-02-01
Serier:Amfiteatru Economic
Fag:
relationship marketing
customer relationship management
internal marketing
banking industry
customer orientation
customer retention
Online adgang:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2499
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