Consumer purchase intention on Boba drinks in Kuching during Covid-19
Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral co...
Tallennettuna:
| Päätekijät: | , , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Taylor & Francis Group
2023-12-01
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| Sarja: | Cogent Business & Management |
| Aiheet: | |
| Linkit: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2177399 |
| Tagit: |
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