Consumer purchase intention on Boba drinks in Kuching during Covid-19

Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral co...

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Bibliografiska uppgifter

Huvudupphov:	Ricky Chee- Jiun Chia, Magdalene Efendi, Venus Khim-Sen Liew
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Taylor & Francis Group 2023-12-01
Serie:	Cogent Business & Management
Ämnen:	Consumer purchase intention Boba drink Covid-19 perceived behavioral control subjective norm attitude
Länkar:	https://www.tandfonline.com/doi/10.1080/23311975.2023.2177399
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