THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed usi...

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Главные авторы:	Muhammad Abi Rafli, Sofyan B, Inna Mutmainna Cahyani Thahir, Bahtiar Herman
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Universitas Nusa Cendana 2025-11-01
Серии:	Journal of Management Small and Medium Enterprises (SME's)
Предметы:	Digital Marketing Influencer Endorsement Trust Purchase Intention Consumer Behavior
Online-ссылка:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/22099
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