THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed usi...

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Detalhes bibliográficos

Principais autores:	Muhammad Abi Rafli, Sofyan B, Inna Mutmainna Cahyani Thahir, Bahtiar Herman
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Nusa Cendana 2025-11-01
Colecção:	Journal of Management Small and Medium Enterprises (SME's)
Assuntos:	Digital Marketing Influencer Endorsement Trust Purchase Intention Consumer Behavior
Acesso em linha:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/22099
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