Consumer purchase intention on Boba drinks in Kuching during Covid-19
Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral co...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Business & Management |
| Assuntos: | |
| Acceso en liña: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2177399 |
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