Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end, the current research links the relationship marketing literature to hospitality and tourism research and formulates...
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| Autors principals: | , , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Frontiers Media S.A.
2022-03-01
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| Col·lecció: | Frontiers in Psychology |
| Matèries: | |
| Accés en línia: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.866362/full |
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