Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end, the current research links the relationship marketing literature to hospitality and tourism research and formulates...
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| Главные авторы: | , , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Frontiers Media S.A.
2022-03-01
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| Серии: | Frontiers in Psychology |
| Предметы: | |
| Online-ссылка: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.866362/full |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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