The Effect of Brand Trust and Brand Identity on Brand Evangelism
The purpose of this study was to examine the impact of brand trust and brand identity on brand evangelism among the mobile phone users among the students at Semnan University. The study investigates the effect of two consumer-brand relational constructs, i.e. brand trust and brand identification, on...
שמור ב:
| Principais autores: | , , , |
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| פורמט: | Artigo |
| שפה: | Persa |
| יצא לאור: |
Yazd University
2015-12-01
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| סדרה: | کاوشهای مدیریت بازرگانی |
| נושאים: | |
| גישה מקוונת: | http://bar.yazd.ac.ir/article_658_1f679e999d9aa0b03a5b42b811df838c.pdf |
| תגים: |
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