The Effect of Consumer Brand Engagement on Online Brand Experience and Its Consequences on Banking Apps Service
Mobile Banking is the most widely used banking service application to meet the needs of online transactions. It is inseparable from the influence of the consumer brand engagement (CBE) concept, which is developing the engagement concept by combining marketing science and psychology with cognitive, a...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2023-07-01
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| سلاسل: | Journal of Economics, Business & Accountancy Ventura |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal.perbanas.ac.id/index.php/jebav/article/view/3461 |
| الوسوم: |
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