The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes”
This study aims to investigate the direct relationship between brand authenticity (BA) and brand evangelism (BE) among athletes’ sports shoes. The study employed a deductive approach and a quantitative research method. An online questionnaire was used to collect data from 395 customers of sports sho...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Árabe |
| Publié: |
Damietta University, Faculty of Commerce
2023-07-01
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| Collection: | المجلة العلمية للدراسات والبحوث المالية والتجارية |
| Sujets: | |
| Accès en ligne: | https://cfdj.journals.ekb.eg/article_289011_a9da68ffd18cc04be02d88ea9a3a12a2.pdf |
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