The Relationship between Brand Authenticity and Brand Evangelism: An Empirical Study on Athletes Sports Shoes”

This study aims to investigate the direct relationship between brand authenticity (BA) and brand evangelism (BE) among athletes’ sports shoes. The study employed a deductive approach and a quantitative research method. An online questionnaire was used to collect data from 395 customers of sports sho...

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Detalles Bibliográficos

Principais autores:	Weam Ali Mahmoud Yousef El-Naghi, Abdel-Aziz Hassan, Ahmed Mohamed Elsetouhi
Formato:	Artigo
Idioma:	Árabe
Publicado:	Damietta University, Faculty of Commerce 2023-07-01
Series:	المجلة العلمية للدراسات والبحوث المالية والتجارية
Assuntos:	Brand Authenticity Brand Evangelism
Acceso en liña:	https://cfdj.journals.ekb.eg/article_289011_a9da68ffd18cc04be02d88ea9a3a12a2.pdf
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