Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
פורמט:	Artigo
שפה:	Indonésio
יצא לאור:	Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
סדרה:	Media Ekonomi dan Manajemen
נושאים:	luxury brands hedonic value functional value attitude towards luxury brands intention to buy luxury brands
גישה מקוונת:	http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!