Digital marketing and the transformation of exclusivity in luxury branding

This paper analyzes the evolving concept of exclusivity in luxury branding, with a particular emphasis on digital marketing. Luxury brands, traditionally defined by limited access, superior craftsmanship, and an affluent clientele, are increasingly challenged by digital democratization while seeking...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Stefan Krsmanović
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Toplica Academy of Applied Studies, Department of Business Studies Blace 2026-04-01
Цуврал:	BizInfo
Нөхцлүүд:	luxury branding digital marketing exclusivity consumer behaviour
Онлайн хандалт:	https://bizinfo.edu.rs/index.php/bizinfo/article/view/441
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!