Digital marketing and the transformation of exclusivity in luxury branding
This paper analyzes the evolving concept of exclusivity in luxury branding, with a particular emphasis on digital marketing. Luxury brands, traditionally defined by limited access, superior craftsmanship, and an affluent clientele, are increasingly challenged by digital democratization while seeking...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2026-04-01
|
| シリーズ: | BizInfo |
| 主題: | |
| オンライン･アクセス: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/441 |
| タグ: |
タグなし, このレコードへの初めてのタグを付けませんか!
|