Digital marketing and the transformation of exclusivity in luxury branding
This paper analyzes the evolving concept of exclusivity in luxury branding, with a particular emphasis on digital marketing. Luxury brands, traditionally defined by limited access, superior craftsmanship, and an affluent clientele, are increasingly challenged by digital democratization while seeking...
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2026-04-01
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| Serija: | BizInfo |
| Teme: | |
| Online dostop: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/441 |
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