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Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxur...

Celý popis

Uloženo v:
Hlavní autoři: Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
Médium: Artigo
Jazyk:Indonésio
Vydáno: Universitas 17 Agustus 1945 (UNTAG) Semarang 2024-01-01
Edice:Media Ekonomi dan Manajemen
Témata:
luxury brands
hedonic value
functional value
attitude towards luxury brands
intention to buy luxury brands
On-line přístup:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4502
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