When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?
The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience. Brands providing the right value and experience at the right time using the right technology are ought to be successful in winning...
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| Principais autores: | , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Taylor & Francis Group
2022-12-01
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| 叢編: | Cogent Business & Management |
| 主題: | |
| 在線閱讀: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2135221 |
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