When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior?

The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience. Brands providing the right value and experience at the right time using the right technology are ought to be successful in winning...

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Xehetasun bibliografikoak

Egile Nagusiak:	Shahzad Ahmad Khan, Ibrahim Rashid Al Shamsi, Taufiq Hail Ghilan Al Madhagy, Mahwish Anjam
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Taylor & Francis Group 2022-12-01
Saila:	Cogent Business & Management
Gaiak:	Luxury brands digital luxury functional luxury value individual luxury value social luxury value consumer luxury brand-related behavior
Sarrera elektronikoa:	https://www.tandfonline.com/doi/10.1080/23311975.2022.2135221
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!