The role of farmers’ markets and consumer ethnocentrism in apple purchasing decisions in Europe

Abstract Despite globalisation, local food preferences and consumer ethnocentrism remain influential, particularly for staple products like fresh fruit. This paper examines the interaction between points of sale, specifically focusing on farmers' markets, and consumer ethnocentrism regarding apple p...

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Detalhes bibliográficos

Principais autores:	Zalán Márk Maró, Péter Czine, Áron Török
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Springer 2026-02-01
Colecção:	Discover Food
Assuntos:	Points of sale Apples Ethnocentrism Famers’ market Short food supply chains Consumer preference
Acesso em linha:	https://doi.org/10.1007/s44187-026-00850-y
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