Review of the theoretical and empirical literature of consumer ethnocentrism
This article presents an analysis of the concept of consumer ethnocentrism measured by the researchers with the use of the Consumer Ethnocentric Tendencies Scale (CETSCALE) developed by Shimp and Sharma in 1987. The communication campaigns promoting the consumption of goods produced in Romania were...
Gardado en:
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Editura Sitech
2015-08-01
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| Series: | Social Sciences and Education Research Review |
| Assuntos: | |
| Acceso en liña: | http://sserr.ro/wp-content/uploads/2015/08/2-1-41-54.pdf |
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