Código QR

Empowering lead users: Kenya's three-part formula for fintech innovation success

Lead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in in...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Principais autores: Geoffrey Otieno, Ruth Kiraka
Formato: Artigo
Idioma:Inglês
Publicado em: University in Belgrade 2025-05-01
Colecção:Serbian Journal of Management
Assuntos:
Acesso em linha:https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!