Discriminating Complainers and Non-Complainers: A Study within the Malaysian Context
The purpose of this study is to examine whether consumers’ complaint behavior varies according to demographics, psychographics, and attitude toward businesses as well as product attributes. Discriminant analysis on a sample of 122 consumers residing in north Malaysia showed that complainers were m...
Kaydedildi:
| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
UUM Press
2004-12-01
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| Seri Bilgileri: | Malaysian Management Journal |
| Online Erişim: | https://e-journal.uum.edu.my/index.php/mmj/article/view/8761 |
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