The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior
<p>This research paper aims at evaluating how entertainment, customization and perceived intrusiveness of the skippable in-stream YouTube advertisement can affect Egyptian millennial women’s attitude towards the skippable in-stream advertisement content, defining the relationship between attitudes t...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Academy Publishing Center
2023-10-01
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| Seri Bilgileri: | Insights into Language, Culture and Communication |
| Konular: | |
| Online Erişim: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/693 |
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