Driving purchase intentions through visual storytelling: a study of social media platform reels sponsored advertising
This study explores how social media platforms (for example, Instagram) and Reels-sponsored ads influence what makes consumers stop, watch and decide to buy. Using Consumer Engagement Theory (CET) as a lens, it looks at how people emotionally, cognitively and behaviourally respond to short-form vide...
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| 主要な著者: | , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Taylor & Francis Group
2026-12-01
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| シリーズ: | Cogent Business & Management |
| 主題: | |
| オンライン･アクセス: | https://www.tandfonline.com/doi/10.1080/23311975.2026.2639685 |
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