Measuring Attitudes Toward Sponsor And Purchase Intention
This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its obje...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Taylor & Francis Group
2022-12-01
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| Series: | Cogent Business & Management |
| Assuntos: | |
| Acceso en liña: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2049961 |
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