Measuring Attitudes Toward Sponsor And Purchase Intention
This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its obje...
Furkejuvvon:
| Váldodahkkit: | , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Taylor & Francis Group
2022-12-01
|
| Ráidu: | Cogent Business & Management |
| Fáttát: | |
| Liŋkkat: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2049961 |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|