Measuring Attitudes Toward Sponsor And Purchase Intention
This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its obje...
Uloženo v:
| Hlavní autoři: | , |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Taylor & Francis Group
2022-12-01
|
| Edice: | Cogent Business & Management |
| Témata: | |
| On-line přístup: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2049961 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|