The effect of YouTube advertisements with skip-button function on young Egyptian women’s purchasing behavior

<p>This research paper aims at evaluating how entertainment, customization and perceived intrusiveness of the skippable in-stream YouTube advertisement can affect Egyptian millennial women’s attitude towards the skippable in-stream advertisement content, defining the relationship between attitudes t...

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Үндсэн зохиолчид:	Donia Adnan Moawad, Hanan Gunied, Asmaa El-Mously
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Academy Publishing Center 2023-10-01
Цуврал:	Insights into Language, Culture and Communication
Нөхцлүүд:	attitude towards purchasing, millennial, purchasing behavior, purchasing intention, skippable in-stream youtube advertisements
Онлайн хандалт:	http://apc.aast.edu/ojs/index.php/ILCC/article/view/693
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!