The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

Purpose: This study examines how channel integration quality influences consumer behavior—specifically satisfaction, purchase intentions, and brand loyalty—in omnichannel and multi-channel retail environments. It aims to highlight cross-country differences by comparing the Turkish and Kazakhstani ma...

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Autores principales:	Nazym T. Tulebayeva, Zhanna T. Kozhamkulova, Taşkın Dirsehan
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Elsevier 2026-03-01
Colección:	Journal of Open Innovation: Technology, Market and Complexity
Materias:	Omnichannel Retail Channel integration quality Stimulus-Organism-Response (SOR) framework Service channel configuration Interaction consistency
Acceso en línea:	http://www.sciencedirect.com/science/article/pii/S2199853126000077
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