The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions

In recent decades, retail has been faced with a challenging scenario, resulting from the digital transformation driven by advances on the internet that has transformed retail business models, especially in commercial transactions, giving consumers a new shopping experience. However, it has been a ch...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Thales Stevan Guedes Furquim, Claudimar Pereira da Veiga, Cássia Rita Pereira da Veiga, Wesley Vieira da Silva
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	MDPI AG 2022-12-01
Sarja:	Journal of Theoretical and Applied Electronic Commerce Research
Aiheet:	omnichannel consumer journey experience retail purchase stages
Linkit:	https://www.mdpi.com/0718-1876/18/1/5
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