The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions
In recent decades, retail has been faced with a challenging scenario, resulting from the digital transformation driven by advances on the internet that has transformed retail business models, especially in commercial transactions, giving consumers a new shopping experience. However, it has been a ch...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
MDPI AG
2022-12-01
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| coleção: | Journal of Theoretical and Applied Electronic Commerce Research |
| Assuntos: | |
| Acesso em linha: | https://www.mdpi.com/0718-1876/18/1/5 |
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