Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption

To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than focusing on long-term benefits, an effective way to promote healthy food consumption through visual advertising is to increase its pleasure perception. We investigate whether implied motion, a popular trend...

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Autores principales:	Lana Mulier, Eva Meersseman, Iris Vermeir, Hendrik Slabbinck
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	MDPI AG 2021-09-01
Colección:	Foods
Materias:	food pictures motion perception implied motion food pleasure visual advertising replication study
Acceso en línea:	https://www.mdpi.com/2304-8158/10/9/2194
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