DETERMINING FACTORS OF PURCHASE INTENTION AND WILLINGNESS TO PAY PROCESS
This inquire about was conducted to Analyze the Determinants of Eagerness to Pay (WTP) by understanding what drives consumers' greatest cost resistance. This is a associative type of quantitative approach. The time horizon is cross-sectional. The unit of analysis is individual who are Muslim fashio...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Nusa Cendana
2025-07-01
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| coleção: | Journal of Management Small and Medium Enterprises (SME's) |
| Assuntos: | |
| Acesso em linha: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/16579 |
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