Customer orientation and financial performance relationship: the mediating role of innovative capability
Abstract: Existing research establishes customer orientation (CO) per se as insufficient to achieve higher levels of financial performance (FP). Such reasoning suggests the need for additional skills and capabilities, such as, innovative capability (IC). In addition, environmental variables (e.g., T...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Universidade Federal de São Carlos
2020-07-01
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| سلاسل: | Gestão & Produção |
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400205&tlng=en |
| الوسوم: |
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