Customer orientation and financial performance relationship: the mediating role of innovative capability

Abstract: Existing research establishes customer orientation (CO) per se as insufficient to achieve higher levels of financial performance (FP). Such reasoning suggests the need for additional skills and capabilities, such as, innovative capability (IC). In addition, environmental variables (e.g., T...

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Autores principales:	Mirela Jeffman dos Santos, Marcelo Gattermann Perin, Cláudia Simões, Cláudio Hoffmann Sampaio
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Universidade Federal de São Carlos 2020-07-01
Colección:	Gestão & Produção
Materias:	Customer orientation Financial performance Innovative capability Technological turbulence Emerging market
Acceso en línea:	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-530X2020000400205&tlng=en
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