Strategic Orientation and Marketing Capabilities
The purpose of this study is to investigate the influence of strategic orientation on the marketing capabilities in the organization. The nature of research method is survey-applied. For data gathering, the managers of Mellat bank in Mashhad were subject to distribute the questionnaire. The construc...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Iran Strategic Management Society
2013-02-01
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| Serier: | مطالعات مدیریت راهبردی |
| Fag: | |
| Online adgang: | https://www.smsjournal.ir/article_88832_5e0e6a05de2208fcf0cabb70dd3e5f7f.pdf |
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