Competitor Orientation and Performance of Furniture Manufacturing SMEs in Dar es Salaam, Tanzania: The Mediating Effect of Customer Loyalty

The effect of competitor orientation on the performance of furniture manufacturing Small and Medium Enterprises was examined, with a special focus on customer loyalty as a mediator. A sample of 364 firms was obtained from the Dar es Salaam Region using proportionate stratified sampling. Data were co...

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Egile Nagusiak:	Gordian Bwemelo, Goodluck Mmari, Robert Mashenene
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	MDPI AG 2026-06-01
Saila:	Businesses
Gaiak:	competitor orientation customer loyalty Small and Medium Enterprises (SMEs) furniture manufacturing competitor intelligence generation responsiveness to competitor intelligence
Sarrera elektronikoa:	https://www.mdpi.com/2673-7116/6/2/31
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