Competitor Orientation and Performance of Furniture Manufacturing SMEs in Dar es Salaam, Tanzania: The Mediating Effect of Customer Loyalty
The effect of competitor orientation on the performance of furniture manufacturing Small and Medium Enterprises was examined, with a special focus on customer loyalty as a mediator. A sample of 364 firms was obtained from the Dar es Salaam Region using proportionate stratified sampling. Data were co...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
MDPI AG
2026-06-01
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| Serie: | Businesses |
| Soggetti: | |
| Accesso online: | https://www.mdpi.com/2673-7116/6/2/31 |
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