Exploring digital marketing strategies in small-sized enterprises in Vietnam
Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perception...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-03-01
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| Schriftenreihe: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Schlagworte: | |
| Online-Zugang: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2742 |
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