Exploring digital marketing strategies in small-sized enterprises in Vietnam
Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perception...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-03-01
|
| Serie: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Soggetti: | |
| Accesso online: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2742 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|