Exploring digital marketing strategies in small-sized enterprises in Vietnam
Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perception...
Sábháilte in:
| Príomhchruthaitheoirí: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2024-03-01
|
| Sraith: | Ho Chi Minh City Open University Journal of Science - Economics and Business Administration |
| Ábhair: | |
| Rochtain ar líne: | https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2742 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
